Phase 1: The Scrape (Finding The People)
The goal is simple: Get a First Name, Last Name, and Company. Don't overcomplicate it.
Where to find them:
- LinkedIn Sales Navigator: The gold standard for B2B.
- Community Scraping: Use Apify actors to scrape members from Skool, Whop, or Facebook Groups (high intent).
- Local Business: Scrape Google Maps for service businesses.
The Tool: Use Apify Actors (Cost Effective) to extract this data into a CSV.
Phase 2: The Enrichment (Finding The Context)
Once you have the name, you need the "Angle." We use AI to find specific categories of information to personalize the message.
The Stack:
- Contact Info: Apollo or Evaboot (Valid emails).
- Deep Research: Exa.ai or Firecrawl (Scraping websites/articles).
What the AI looks for:
- "Recent Wins" (Award, funding, new launch).
- "Impressive Milestones" (10k customers, 5 years in business).
- "Shared Values" (Sustainability, innovation, community).
Phase 3: The Setup (The Infrastructure)
You cannot send cold emails from your primary domain. You need a dedicated engine.
- Buy Domains: Purchase secondary domains (e.g., `trybottl.net`) from cheap registrars like Namecheap or Porkbun.
- Warm Up: Connect them to a warmup pool for 14 days before sending volume.
- The Sender: Use a platform like Instantly.ai to schedule and automate the sending.